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Preserving Our Brand

Brand identity guidelines have been developed as a foundation for generating brand awareness and recognition for Alpha Sigma Alpha sorority.

Extensive primary and secondary research, in combination with strategic planning efforts, have gone into creating the look and feel that is to be associated with the Alpha Sigma Alpha brand. These guidelines are the primary reference tool by sorority members and vendors for establishing a cohesive visual message about Alpha Sigma Alpha. The guidelines will aid in developing effective and aesthetically pleasing communications that properly represent the Alpha Sigma Alpha organization and membership.

The brand essence of Alpha Sigma Alpha is:              

Developing Women of Poise and Purpose.

All members that create communication materials for Alpha Sigma Alpha, whether they are social media tools, such as Facebook pages or customized Twitter profiles, or printed materials, such as brochures or signs, must follow the brand guidelines for Alpha Sigma Alpha.

Alpha Sigma Alpha licensed vendors must follow these same guidelines when creating Alpha Sigma Alpha merchandise. 

Reasoning behind the mark

• The Alpha Sigma Alpha logomark is made up of three core components: the wordmark, the badge emblem and the tagline. All three components should appear together whenever achievable. The This e-mail address is being protected from spambots. You need JavaScript enabled to view it. at national headquarters must approve any alterations to the logomark.
• Alpha Sigma Alpha’s main wordmark is a custom type treatment combining the two fonts MrsEaves SmallCaps and Bellevue. The combination connotes a classic, sophisticated tone while exuding a subtle modern style to ensure that the logo is both timely and timeless. 
• The badge emblem is a stylized representation of the Alpha Sigma Alpha badge and signifies the sorority’s four aims: intellectual, physical, social and spiritual development. The diamond-shaped badge is a well-known symbol for any Alpha Sigma Alpha sister and creates an instant bond with those women who have proudly worn it.
• Alpha Sigma Alpha’s tagline is "Developing Women of Poise and Purpose." The verbiage has been part of the history of Alpha Sigma Alpha and encourages women to recognize and foster their potential through active participation. Incorporation of the tagline allows members and non-members alike to best understand the value of the sorority.

Resources to preserve and maintain our brand:

• Alpha Sigma Alpha Brand Standards Guide
• Alpha Sigma Alpha color palette
• Recorded brand training webinar (please give the webinar a little time to load)

Logos and templates for member and vendor use:

• Color
• Gray scale
• Logo without tagline
• Logo without tagline (black/white)
• Alpha Sigma Alpha letters only
• Alpha Sigma Alpha letters only (black/white)
• Badge emblem only
• Sorority chapter letterhead
• Sorority chapter envelope
• Sorority PowerPoint
• Press release template
  

Foundation logo

• Color
• Gray scale

Should you wish to obtain more information regarding the Alpha Sigma Alpha brand, need further instructions regarding the use of specific guidelines or require additional logo/graphic elements, please contact the This e-mail address is being protected from spambots. You need JavaScript enabled to view it. at Alpha Sigma Alpha National Headquarters at (317) 871-2920 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . 

Trademarks: The trademarks, service marks, and logos (the "Trademarks") used and displayed on this Site are registered and unregistered Trademarks of Alpha Sigma Alpha. Nothing on this Site should be construed as granting any license or right to use any Trademark displayed on the Site, without the written permission of the Alpha Sigma Alpha. To apply for a license to use the Trademarks, please visit www.greeklicensing.com.